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Couchonomics with Arjun
Decoding the New World Order of Finance - Unfiltered, global, weekly
As tectonic shifts reshape the financial world, Couchonomics continues to explore the trends transforming commerce, capital, and culture. This season, we expand our lens - building on our deep focus in the MENA region while bringing in voices, stories, and innovations from around the globe.
Why? Because the future of finance is no longer regional - it’s interconnected.
Whether it’s AI in Asia, tokenization in Europe, or fintech policy experiments in Africa, today’s financial shifts cross borders, industries, and disciplines.
Whether you’re in the industry or just fintech-curious, tune in weekly as we decode the big moves, bold ideas, and brilliant minds shaping tomorrow’s economy.
Episodes drop weekly. Arabic subtitles available on YouTube: youtube.com/@couchonomicswitharjunsingh438
Learn more: www.couchonomics.com
Season 4 supported by:
Adyen | Mastercard | SC Ventures | Thunes | Hala | e& | Digit 9
About the host:
Arjun's expertise covers a broad range of areas including Fintech, Payments, Digital Assets, Embedded Finance, Application of Emerging Technologies, and the Emergence of New Business Models within the Financial Services Sector in the MEA region and globally.
Arjun is deeply engaged in the Tech Start-Up ecosystem. He serves as a passive investor, advisory board member, and a notable commentator on the rapidly evolving scene.
In recognition of his impactful contributions, Arjun was honored as a Top Voice of the region by LinkedIn in 2020.
Learn more at www.couchonomics.com.
Couchonomics with Arjun
When AI Becomes the Banker: Inside Vietnam’s Cake Digital Bank
What if AI ran your bank? 🤯
In this episode, Arjun sits down with Quang Nguyen, CEO of Cake Digital Bank, Vietnam’s AI-first bank that’s redefining what digital finance looks like.
With only 300 employees serving 6 million customers, Cake has become one of Southeast Asia’s most efficient and innovative financial institutions — proving that the future of banking is lean, intelligent, and fully automated.
🎙️ In this episode:
- How Cake uses AI to power 70% of its operations
- Building trust through technology in a young, digital-first market
- Why Vietnam is leading the next fintech wave
- How Cake achieved profitability in just 3 years
- What AI-first banking really means beyond the buzz
This isn’t a story about the future of banking - it’s a look at what’s already here.
👉 Watch now and see how AI is transforming finance from the inside out.
#CouchonomicsWithArjun #Fintech #DigitalBanking #AI #Vietnam #FinancialInnovation #FutureOfFinance
Couchonomics with Arjun Season 04 is brought to you by our partners:
Adyen https://www.adyen.com/
Thunes https://thunes.com/
Mastercard https://mastercard.com/
E& https://www.eand.com/
Digit9 https://www.digitnine.com/
SC Ventures https://scventures.io/
Hala https://hala.com/
Chapters:
00:00 Episode Highlights
02:22 Vietnam's Digital Transformation
06:19 Building Trust in Digital Banking
09:06 The Playful Brand: Cake
11:46 Regulatory Landscape in Vietnam
19:20 AI Integration in Banking
23:26 Staffing and AI Integration
24:21 Embracing AI in Operations
25:22 Approach to Small Loans
28:21 Deposit Strategies and Competitive Pricing
29:42 Building Ecosystems and Partnerships
33:16 Challenges and Opportunities in Embedded Banking
36:34 Regulatory Compliance and AI
39:03 The Story Behind the Name 'Cake'
41:10 Future Plans and Regional Expansion
43:18 Conclusion and Final Thoughts
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