Couchonomics with Arjun
Decoding the New World Order of Finance - Unfiltered, global, weekly
As tectonic shifts reshape the financial world, Couchonomics continues to explore the trends transforming commerce, capital, and culture. This season, we expand our lens - building on our deep focus in the MENA region while bringing in voices, stories, and innovations from around the globe.
Why? Because the future of finance is no longer regional - it’s interconnected.
Whether it’s AI in Asia, tokenization in Europe, or fintech policy experiments in Africa, today’s financial shifts cross borders, industries, and disciplines.
Whether you’re in the industry or just fintech-curious, tune in weekly as we decode the big moves, bold ideas, and brilliant minds shaping tomorrow’s economy.
Episodes drop weekly. Arabic subtitles available on YouTube: youtube.com/@couchonomicswitharjunsingh438
Learn more: www.couchonomics.com
Season 4 supported by:
Adyen | Mastercard | SC Ventures | Thunes | Hala | e& | Digit 9
About the host:
Arjun's expertise covers a broad range of areas including Fintech, Payments, Digital Assets, Embedded Finance, Application of Emerging Technologies, and the Emergence of New Business Models within the Financial Services Sector in the MEA region and globally.
Arjun is deeply engaged in the Tech Start-Up ecosystem. He serves as a passive investor, advisory board member, and a notable commentator on the rapidly evolving scene.
In recognition of his impactful contributions, Arjun was honored as a Top Voice of the region by LinkedIn in 2020.
Learn more at www.couchonomics.com.
Couchonomics with Arjun
Why Uzbekistan May Be Digital Banking’s Next Big Story
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Digital finance is no longer only about banking apps and payments.
It is becoming a question of infrastructure, trust, customer behaviour, and how financial systems evolve in emerging markets.
In this episode of Couchonomics with Arjun, Nika Kurdiani, CEO of TBC Uzbekistan, joins the show for a sharp conversation on digital banking, AI, open banking, and why Uzbekistan is becoming one of the most interesting financial markets to watch.
Nika explains how TBC built one of the largest digital financial ecosystems in Central Asia, why customer experience matters more than legacy banking scale, and how AI is bringing the relationship manager back into the app.
From cash economies and digital adoption to regulation, ecosystem strategy, and the future of financial services, this episode explores what happens when fast-growing markets leapfrog traditional banking models.
🎙️ In this episode:
• Why Uzbekistan became a major opportunity for digital finance
• How TBC scaled to millions of users in under six years
• Why “cash is not a competitor, it is an opportunity”
• How open banking evolved differently in Uzbekistan
• The strategy behind building a digital financial ecosystem
• Why AI is changing customer relationships in banking
• How TBC built its own AI and language models
• Why trust is the most important currency in finance
⏱️ CHAPTERS
00:00 Trust, AI, and the future of banking
02:37 Why Uzbekistan is attracting investor attention
09:22 Lessons from Kaspi and digital banking growth
11:41 Open banking and interoperability in Uzbekistan
18:18 Building a digital financial ecosystem
25:05 Why AI became a major bet for TBC
33:46 Competition and the financial services flywheel
43:50 Regulation, agility, and emerging markets
SOCIAL LINKS
Arjun’s LinkedIn → https://www.linkedin.com/in/arjunvirsingh/
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Instagram → https://www.instagram.com/couchonomics/
Twitter (X) → https://twitter.com/Arjun_Vir_Singh
TikTok → https://www.tiktok.com/@couchonomics
Newsletter → https://bit.ly/3WI4A6E
PARTNERS
Couchonomics with Arjun Season 04 is brought to you by:
Adyen → https://www.adyen.com/
Thunes → https://thunes.com/
Mastercard → https://mastercard.com/
e& → https://www.eand.com/
Digit9 → https://www.digitnine.com/
SC Ventures → https://scventures.io/
Our website 👉 https://bit.ly/3jk7UH0
Find us on our social media platforms:
- Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/
- CCN LinkedIn https://www.linkedin.com/showcase/couchonomics-with-arjun-singh/
- Instagram https://www.instagram.com/couchonomics/
- Twitter https://twitter.com/Arjun_Vir_Singh?s=20
- TikTok https://www.tiktok.com/@couchonomics
Subscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6E
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